Stay Close to the FEEDBACK Experience

january 23-24, 2027

Make your visit to Florence, Alabama comfortable and convenient by staying at one of the area's recommended hotels. Whether you prefer a resort, a boutique hotel, or a budget-friendly stay, you'll find excellent accommodations just minutes from the University of North Alabama and downtown Florence.

YOUR GUIDE TO FLORENCE

Welcome to beautiful Florence, Alabama.

UNA is located in the heart of the bustling downtown Florence area. Walkable and beautiful, this campus is a perfect backdrop for FEEDBACK weekend.

Featured Hotel Options

Renaissance Shoals Resort & Spa

Enjoy upscale accommodations with beautiful river views, premium amenities, a full-service spa, and exceptional dining.

Hampton Inn & Suites Florence–Downtown

A comfortable stay within walking distance of local restaurants, shops, and attractions.

GunRunner Boutique Hotel

Experience historic charm with modern luxury in the heart of downtown Florence.

Residence Inn by Marriott Florence

Perfect for extended stays with spacious suites, full kitchens, and complimentary breakfast.

HOTEL OPTIONS

  • Renaissance Shoals Resort & Spa

  • GunRunner Boutique Hotel

  • Hampton Inn & Suites Florence-Downtown

  • Residence Inn by Marriott Florence

  • Hampton Inn Florence-Midtown

  • Comfort Suites Florence Shoals Area

  • Holiday Inn Express & Suites Florence Northeast

  • Stricklin Hotel

Hotels and Airbnbs in Muscle Shoals, Sheffield, Killen,and Tuscumbia are also drivable options.

  • Visit the University of North Alabama Campus

  • Catch a Show at Shoals Theatre

  • Attend a Concert at Singin' River LIVE

  • Visit the UNA Planetarium & Observatory (Public Shows on Select Nights)

  • Shop Local Boutiques Downtown (Billy Reid, Alabama Chanin & Antique Shops)

  • Tour Nearby Muscle Shoals Sound Studio (Approx. 10 Minutes Away)

  • Tour FAME Recording Studios (Approx. 10 Minutes Away)

  • Enjoy Live Music at Local Bars & Breweries

  • Watch the Sunset from Renaissance Shoals Resort & Spa

MAKE A WEEKEND OF IT

There is so much to explore in North Alabama. Florence is listed as the perfect day trip getaway in many Nashville, Birmingham, and Memphis magazines for good reason. There's so much to explore.

  • Explore the Frank Lloyd Wright Rosenbaum House Museum

  • Visit the Florence Indian Mound & Museum

  • Walk around Historic Downtown Florence

  • Tour Pope's Tavern Museum

  • Visit the W.C. Handy Birthplace, Museum & Library

  • Walk or Bike the River Heritage Trail

  • Relax at McFarland Park on the Tennessee River

  • See the Wichahpi Commemorative Stone Wall (Tom's Wall)

🍽️ Nearby Restaurants

There are several restaurants located on Court Street in Downtown Florence, all within walking distance of the University of North Alabama (UNA).

Popular Dining Options

  • Subway

  • Mugshots

  • 306 BBQ

  • Odette

  • Yumm

  • Ricatoni's

  • Pie Factory

  • Jimmy John's

  • Jack's Place

  • Chicago Dogs

  • Rivertown

  • Lost Pizza Co.

  • ...and many more.

GENERAL INFORMATION

Campus Dining

For a full list of on-campus dining options please visit:

https://dineoncampus.com/una/

🚚 Food Delivery

Prefer to order in?

Food delivery is available through:

  • DoorDash

  • Grubhub